Productizing a Service Business, Taking Over For the Founder and More Lessons from Building Moz.com featuring Moz.com CEO Sarah Bird. Sarah took over from Moz.com's iconic founder, Rand Fishkin a few years ago. Since, she's helped the company scale, raise $10 million, navigate an acquisition and expand the vision.
Following Sarah's Talk, Stick around for a Fireside Chat!
In today's online-first world, Moz.com offers the holy grail of SEO marketing. Hear from CEO Sarah Bird on how Moz has rapidly grown to 36,000 customers + 85,000 locations worldwide. She'll offer Moz's best hacks for brands looking to cut through the online clutter. She'll also share lesson on transforming a consulting-first company to a product focus.
Following her keynote, Greg Andersen, CEO of Bailey Lauerman, will moderate a fireside chat with Sarah to delve into her story as an exec and marketer.
What You'll Learn:
- Ways to engage your SEO more effectively
- Lessons in rapid growth and global expansion
- How to transform your business from consultative to product
Background on Moz:
Moz SEO products improve search rankings, drive traffic and get customers.
Moz started up in 2004, and they've been on an epic ride ever since. From their beginnings as an SEO consulting company to launching the first Pro app in 2007, they’ve tried to stay true to our core beliefs—TAGFEE—and to deliver an exceptional experience for their community and subscribers.
Co-founder, Rand Fishkin, has always put the T (for transparency) in TAGFEE. Read his personal thoughts about Moz on his blog. Read Rand's Blog