We’re excited to welcome one of our newest fellows Summer Nabity, founder of Nippees. Summer has a concept many expecting mothers, new mothers or friends and family of new parents can relate to...Nipple confusion.
The problem? New babies are often fussy and irritable and nothing calms them better than nursing. A mother’s nipple comes in a broad variety of shapes and sizes, but pacifiers and bottles are typically one-size fits all. If a baby that nurses most prefers his/her mother’s nipple, it’s likely that this baby will also prefer a pacifier or bottle that most emulates the mother’s nipple.
In LEVEL 1 // Initiation, Summer provided a list of 20+ potential customers and validated her problem statement.
Author // Caty O'Brien