This is the third installment of a multi-part series authored by The Startup Collaborative cofounding team: The Death (or Evolution) of Startup Accelerators and Incubators as We Know Them!
Your startup’s story IS your startup’s strategy, at least according to Ben Horowitz. We tend to agree at The Startup Collaborative. Casting a vision, clearly defining your value and speaking the language of your customer can be the difference between success and failure.
Let me preface this by saying, I fully anticipate to feel the wake from eye rolls of past Straight Shot founders like Josh Davis (Viirt) and Krystal Stubbendeck (Borrow For Your Bump) who let me hound and hound them on their Demo Day pitches in our early years.
In nearly every accelerator, the absorbent focus on Demo Day pitches is almost a complete distraction from the messages a founder should be focused on crafting — those for their customers!
From our vantage point, if you’re about to rapidly accelerate growth, shouldn’t you be on stage shouting from the rooftops to a packed theatre of your customers at the beginning instead of the end of a program?
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