This is the first of a multi-part series featured on Silicon Prarie News, authored by The Startup Collaborative co-founding team: The Death (or Evolution) of Startup Accelerators and Incubators as We Know Them!
It astounds me when a want-to-be entrepreneur spends the better portion of a meeting talking about their solution. When asked, “Who is your buyer?” they stumble and fumble through the response.
Shouldn’t this be one of the easiest questions asked of entrepreneurs?
Shouldn’t we understand the person, organization, pain point we’re selling to inside and out?
And, shouldn’t we be able to name more than one person or company?
Last fall, we took a step back, assessed the ecosystem’s true strength and sustainability of startups, ultimately determining a merger of support organizations was necessary. At the time, and in large part still today, the No. 1 problem we saw and continue to see is the lack of product-market fit. This issue has resulted in zombie companies that have hung on for years — literally years! — with small gains, if any, in user growth, customer revenue and other signs of life.
Hacks to Find Leads
Naming a customer segment and finding leads are not the easiest of tasks. We get it. Thus, here are some helpful hacks to help identify your first 20 potential customers.
Step 1: Know who you’re targeting based on the problem/pain point you’re solving...
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Author // Erica Wassinger