Who remembers the Oregon Trail game? Anyone that was inside their school's computer lab in the late 80s through 00s should! What if I told you there was a new Oregon Trail-like experience available? We recently completed a LEVEL 3 // Startup Messaging session with Amapalo Founder Jennifer Oliver. Jennifer first conceived Amapalo after a mission trip to Africa. During her trip, her empathy for the third-world population exploded. She realized there had to be a connection between the people she was helping and American youth.
The solution - a more educated, experiential gaming option. During the session, we went through the various pain points that the target buyer - in this case parents of 10-14 year-olds - felt as it related to managing their child's screen time and gaming experiences. It boiled down to three things: parents want their kids to have great experiences, be educated and have a strong moral compass.
Now, the tricky part bridging the gap between those pain points and the Amapalo game. After researching her audience base Jennifer found that It became less about the charitable aspect of Amapalo, which was and is quite compelling, and more about how parents can be better parents with the help of this video game.
The outcome: a well-scripted demo opportunity for parents to test out this new game. Coming soon!
Author // Erica Wassinger