The design world is starting to shift, and momentum is gaining, for more VR/AR adoption. Yet current tools, platforms, and even education is limited to 2D.
For designers to make the transition from 2D to 3D tools will have to be simple and accessible, like Sketch has for web designers. Nothing exists on the market like this now. This new medium requires knowledge of entirely new and unfamiliar tools.
Now, Josh has clearly identified his Value Prop Canvas, armed with the messages about painkillers and gain creators his target market seeks. Josh is coming to a point where the market is starting to adopt his proposed solution, but he will need to align with a strong technical cofounder to execute.
If you know of someone with an interest in AR/VR and an eye for design, comment below!
Author // Erica Wassinger