Have you achieved product-market fit? Have your build-measure-learn loops -- from the first problem validation survey all the way through the prototype validation -- really given you confidence the market really wants, needs, and is motivated to buy your solution? These are hard questions for any founder to answer. Sometimes the data is crystal clear -- yes, move forward! Sometimes, it is not. How can you evaluate that your bias is not informing a false-positive product/market fit?
RingPatrol, led by founder Andrew Dierks, is gathering all his customer discovery data, making sure the documentation against product/market fit is strong and mentally preparing to make the Go/No-Go Decision with the support of TSC founders Nathan Preheim and Erica Wassinger, and LEVEL 5 // Pre-Validation adjuncts Ken Moreano and Traci Hancock-Williams.
To this point, Andrew has completed the following, like a beast: clearly defined customer segments, prevalidation from no less than 20 customers, a bonus for pre-sales and beta users, as defined lean canvas elevator pitch, and a vision statement and value prop canvas Initial prototype.
Author // Erica Wassinger