Meet Makayla Rohrer, recent winner of Breakthrough Weekend and leader of the winning team - VirtuTech. The problem they're solving? “Current emergency training includes unrealistic drills which do not accurately replicate the duress of a real emergency situation. Performing these drills interrupts daily operation and takes away from productivity of workers and students.” In 54-hours, this team went from problem statement to full-on prototype. At the conclusion of the weekend, teams took to the stage to share their progress and Makayla’s idea swayed the judges.
Think augmented reality fire drill simulation. The crowd was amazed and her team was awarded "Best of Show." Makayla is moving VirtuTech forward as she continues her MIS coursework at UNO’s Peter Kiewit Institute. She attended our recurring Tuesday fellow meetup and spent an hour sending out validation surveys to over 160 potential buyers. Ensuring there's market need is a foundational task that we cover in LEVEL 2 // Lean Canvas + Lean Methods.
While the concept is compelling and visually impressive, Makayla wants to ensure product-market need AND product-market fit before she commits a line of code. VirtuTech’s potential customers are high-schools, colleges, corporations (medium to large that reside in buildings more than 3 stories tall), and production facilities.
Do you have any contacts in these industries that wouldn’t mind taking a quick 2-minute survey? If so, send them my way and I’ll get them shared with Makayla.
Author // Nathan Preheim