As part of the critical customer discovery we ask of teams in LEVELS 1 through 4, our fellows uncover insights about what challenges their customer segments face. Sometimes, discovery will reveal that while the customer may have the problem we assumed, it will also reveal another problem that's more painful.
A new startup to our portfolio, AVALE, has fast-tracked through LEVELS 1-3 so they could quickly move onto LEVEL 4 // MVP. Through this process, they have quickly validated that dozens of real estate agents (their intended customer segment) did, in fact, agree that the problem AVALE saw was a real pain point. Furthermore, they offered an additional pain point, one they would be even more motivated to solve.
This insight will deeply inform how the AVALE team pursues a prototype. More to come as this team progresses!
Author // Erica Wassinger