Austin Knupp, a DISCOVERY Phase Fellow, maybe one of our most tenacious yet. Oftentimes, founders that come to us and want to pursue a dual-sided market flame out quickly when they fail to validate both customer segments. For us, it's an early indication that a founder either has the discipline and focus to move forward or not. It is also a really strong signal on the founder's ability to sell later in the company's journey.
Well, Austin is proving to have those dreamy entrepreneur traits -- aggressive on sales, coachable by his customer segments and focused on speed.
In the last 30 days, he has managed to survey more than 120 prospective customers and users to determine if his assumptions were in fact true. So far, these discovery interviews and surveys are validating that his assumptions were MOSTLY true. And, more exciting, he's finding insights that will drive his product build, especially against his HR Director customer segment.
Starting up doesn't have to be tricky. Austin is proof that with a well-defined problem statement (or two if you're pursuing a dual-sided market) and a robust customer list to start from, you can quickly gain insights to inform product-market fit.
Author // Erica Wassinger